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Leave Your Mark by Aliza Licht. “Aliza is better known as @DKNYPRGIRL on Twitter, and she is a fan-fucking-tastic author.  This book is a career guide and story-driven book about how not to suck at PR and journalism.  It’s fantastic and awesome and I have already bought 10 copies as gifts for the 20 somethings in my life.  I think you’ll like it because you will leap to your feet with glee at the great advice she gives because it’s all stuff we’ve known and done for years.  This book is AWESOME.”